The 2013 octavia
The 2013 Skoda Octavia would not be released until March. Though it may seems obvious January is the most common time to buy a new car, however, 2013 brought the introduction of new 131 registration. We needed to convince car buyers to wait till March to buy their new Skoda and not turn to one of their competitors.
Worth waiting for
The Hang on! campaign was chosen to go live by Skoda when I was on a one month placement at Owenns DDB. Special build billboards were made as well as competitions for who could hang on the longest to win a new Octavia. Unfortunately the day the campaign was due to go live it was decided the budget would be kept until after the Octavia's release.