BALLYGOWAN
THE BRIEF
Ballygowan has decreased in sales in the last few years, particularly with women as foreign brands of water such as Evian have become so popular.
The aim- show women that Ballygowan is just as good if not better than any other bottled water.
RATIONALE
Women need to be reminded that Ballygowan is available,but also of the high quality of the water. Ballygowan was once the place of queens and the water is still as fresh as it was then .
To be reminded women must relate to a likeable and memorable character, our heroine is desperately trying to appear calm, cool and collected but cannot keep her cool without her Ballygowan.
Ballygowan is the only water that is worthy of her.
Women need to be reminded that Ballygowan is available,but also of the high quality of the water. Ballygowan was once the place of queens and the water is still as fresh as it was then .
To be reminded women must relate to a likeable and memorable character, our heroine is desperately trying to appear calm, cool and collected but cannot keep her cool without her Ballygowan.
Ballygowan is the only water that is worthy of her.